PRIVACY POLICY

Introduction

This Privacy Policy explains how our website collects, uses, stores, protects, and manages the personal information of all users and customers who visit, browse, and purchase products on our platform. As a professional global beauty product retailer, we attach great importance to user privacy protection and strictly abide by global standard privacy protection principles. This policy applies to all services, page browsing, order transactions, and customer interactions on our official website. By accessing and using our website, you fully acknowledge and agree to the collection and usage rules of your personal information specified in this policy.

Information We Collect

To ensure the smooth completion of order transactions, logistics delivery, and customer service support, we only collect necessary and legitimate user personal information. The collected information mainly includes basic registration and account information, such as user account credentials and basic identity verification information. For order and logistics needs, we will collect your shipping information including recipient name, shipping address, and contact information to ensure accurate delivery of beauty products including base skincare products, multi-functional liquid cosmetics, makeup palettes, contour and highlighting products, makeup mirrors, makeup remover products, and false eyelashes.
In addition, we will automatically collect non-identifiable browsing data, including website access time, page browsing records, device access information, and operation behavior data, which is only used for analyzing website operation status, optimizing product display, and improving user shopping experience. We will never collect sensitive personal information without the user’s explicit authorization.

Use of Your Personal Information

All collected user information is only used for standardized service operation and will not be misused or arbitrarily disclosed. Firstly, we use your personal information to complete order confirmation, product packaging, logistics arrangement, and order follow-up, ensuring that all purchased beauty products can be delivered to you stably and efficiently within the stipulated delivery cycle. Secondly, your information will be used for after-sales service processing, including return application review, refund processing, and customer problem response, to protect your legitimate shopping rights.
Meanwhile, we may use your browsing data to optimize our product category layout, adjust product display schemes, and recommend high-quality beauty products and services that match user preferences. All information usage behaviors are limited to the scope of website operation and service optimization, and we will not use user personal information for illegal commercial promotion or unauthorized data mining.

Information Storage and Protection

We adopt industry-standard data encryption technology and secure server storage systems to protect your personal and order information. All user data is stored in encrypted form, with strict access authority management and data monitoring mechanisms to prevent unauthorized access, disclosure, tampering, loss, or leakage of user information. Our technical and operation teams conduct regular security checks and system maintenance to continuously upgrade the website data security protection capability and build a safe shopping environment for global users.

Information Sharing and Disclosure

In addition, we will comply with mandatory information disclosure requirements under official legitimate procedures. Except for the above situations, your personal information will be kept confidential all the time and will not be arbitrarily disclosed to any third party.
All users have the right to query, check, correct, and update their personal account and order information on our website at any time. You have the right to withdraw your authorization for information collection and usage within a reasonable scope. If you need to inquire about your personal information records, apply for information modification or data clearing, please contact us through the Contact Us page of our official website. We will respond to your legitimate information rights requests in a timely manner in accordance with policy specifications.
Our website uses standard Cookie technology to optimize user browsing experience. Cookies are small text files stored on your access device, which can help the website recognize your access identity, record browsing preferences, and improve page loading speed and shopping fluency. The data collected by Cookies is non-personally identifiable and will not involve the leakage of your private sensitive information. You can adjust the Cookie acceptance settings through your browser settings according to your personal preferences.
We reserve the right to adjust and update this Privacy Policy irregularly according to website operation optimization and service upgrade needs. The updated policy content will be published on the official website page in a timely manner, and the revised terms will take effect immediately after publication. It is recommended that users regularly check this page to keep abreast of the latest privacy protection rules. Your continued use of the website after the policy update is deemed as your recognition and acceptance of the latest policy terms.
If you have any questions, doubts, or requests regarding this Privacy Policy and your personal information protection, please contact us through the Contact Us page on our official website. All official contact channels are displayed on the Contact Us page, and our professional team will provide you with targeted and professional replies and services.